5 Best Ways to Build the Ultimate 360 Degree Customer View
In a world of differing opinions, we all agree on the importance of customer data for business functions. Data-driven companies have [...]
4 reasons to choose a CDP over a DMP
Customer data forms the basis of marketing and advertising for customers and prospects. Two pieces of cutting-edge software technology that help companies manage the complex and voluminous data [...]
CDP trends 2021
The importance of a 360-degree customer view is well known. The customer profile, in which historical, demographic and real-time data coincide, determines the quality of the customer experience. Although [...]
Customer Data Platform technology | The current situation
This article is brought to you by Invenna CDP The application landscape is constantly changing and faster than ever. Moreover, the growth of new technology - to [...]
CDP.Solutions separates the wheat from the chaff in a growing range of products
Many (Ecommerce) organizations are on the eve of major changes. This transition also includes better communication with customers. A central Customer Data [...]
Why CDP?
A CDP is your ultimate Sales and Marketing Data Warehouse It's a question everyone in the global sales and marketing arena is asking this year [...]