Attribution

Attribution is belangrijk om in de customer journey te weten welke kanalen hebben bijgedragen aan het tot stand komen van een transactie. Omdat er veel betaalde kanalen worden ingezet is het dus belangrijk om te weten welke kanalen in welke mate hebben bijgedragen. Zo kan inzicht verkregen worden over de effectiviteit maar ook over de cost of aquisition. Omdat activatie niet in alle CDP’s aanwezig is, is Attribution ook niet standaard in elke Customer Data oplossing. Er zijn ook lossen tools die de bijdrage per kanaal kunnen meten.

Listings in Attribution

Attribution is belangrijk om in de customer journey te weten welke kanalen hebben bijgedragen aan het tot stand komen van een transactie. Omdat er veel betaalde kanalen worden ingezet is het dus belangrijk om te weten welke kanalen in welke mate hebben bijgedragen. Zo kan inzicht verkregen worden over de effectiviteit maar ook over de cost of aquisition. Omdat activatie niet in alle CDP's aanwezig is, is Attribution ook niet standaard in elke Customer Data oplossing. Er zijn ook lossen tools die de bijdrage per kanaal kunnen meten.

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Categories

• Attribution
• A/B/X testing
• AI & Machine Learning
• Analytics & Reporting
• Audiences
• B2B
• Campaign Management
• Content Personalisation
• Customer Value / RFM Matrix
• Data Clustering
• DMP
• Ecommerce Personalisation
• Ecommerce Recommendation
• Email marketing
• Gratis basis versie
• Identity management
• On-Premise
• Post Cookie Identity
• Predictive models
• Real CDP
• Realtime Data
• Retail
• SAAS
• Universal Data Hub
• Webforms & Leadgen

Optimove

Listed in A/B/X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, Email marketing, Realtime Data, SAAS, Universal Data Hub

Tealium

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Data Clustering, DMP, Ecommerce Personalisation, On-Premise, Real CDP, Realtime Data, SAAS, Universal Data Hub

CaliberMind

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Data Clustering, Realtime Data, SAAS, Universal Data Hub

Emarsys

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, Ecommerce Recommendation, Email marketing, Realtime Data, SAAS, Universal Data Hub

Mapp Cloud

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, Ecommerce Recommendation, Email marketing, Realtime Data, SAAS, Universal Data Hub

Amperity

Listed in A/B/X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, SAAS, Universal Data Hub

Skyfii IO

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Data Clustering, Ecommerce Personalisation, Realtime Data, Retail, SAAS, Universal Data Hub

Integral-Core

Listed in AI & Machine Learning, Attribution, Audiences, Data Clustering, Real CDP, Realtime Data, Retail, SAAS, Universal Data Hub

Vertify

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Data Clustering, Realtime Data, SAAS, Universal Data Hub

Sito Mobile

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Content Personalisation, Data Clustering, Ecommerce Personalisation, SAAS, Universal Data Hub

Meiro

Listed in AI & Machine Learning, Attribution, Audiences, Data Clustering, On-Premise, Realtime Data, Universal Data Hub

Path Factory

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, Ecommerce Recommendation, Realtime Data, SAAS, Universal Data Hub, Webforms & Leadgen

CleverTap

Listed in A/B/X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, Ecommerce Recommendation, Email marketing, Realtime Data, SAAS, Universal Data Hub

Datatrics

Listed in A/B/X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, Realtime Data, SAAS, Universal Data Hub

Adobe

Listed in A/B/X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, Realtime Data, SAAS, Universal Data Hub

Incentiwised

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, Realtime Data, Retail, SAAS, Universal Data Hub, Webforms & Leadgen

Signal

Listed in AI & Machine Learning, Attribution, Audiences, Data Clustering, Realtime Data, SAAS, Universal Data Hub

Agent3 Intent

Listed in AI & Machine Learning, Attribution, Audiences, Content Personalisation, Data Clustering, Ecommerce Personalisation, Realtime Data, SAAS

Oracle Customer Data Management

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Data Clustering, DMP, Realtime Data, SAAS

Splio

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalisation, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalisation, Email marketing, SAAS, Universal Data Hub

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