4 strategies to use AI to refine ad targeting by 2024
Introduction: The Growing Importance of AI in Ad Targeting The digital market landscape has undergone an unprecedented transformation due to the revolutionary changes [...]
4 Ways to Implement Protected Audiences Using Customer Data Platforms (CDPs)
In today's digital age, the power of personalized advertising cannot be overstated. Companies can now use customer data to target advertisements [...]
Top 5 customer data trends in 2024
As we look to 2024, customer data trends continue to evolve rapidly. Companies that can capitalize on these trends and leverage customer data effectively [...]
4 ways AI-enhanced CDP software boosts customer data for targeted marketing
When it comes to marketing in the modern digital climate, data is an invaluable part of a company's strategic repertoire. Now companies [...]
Four ways AI improves customer surveys in CDPs
In today's data-driven business environment, understanding and interpreting customer behavior is critical, and Customer Data Platforms (CDPs) are increasingly [...]
5 ways to leverage real-time data analytics for improved customer insights
In a data-driven world, real-time data analytics is one of the most crucial assets that companies can leverage. It is a powerful tool for [...]
Optimizing CIAM: 5 best practices for secure customer data management
In today's digital age, managing customer data is critical for businesses across industries. Customer Identity and Access Management (CIAM) [...]
4 ways AI can contribute to customer retention strategies
The argument of which is more important between customer acquisition and retention has been a hot topic in ecommerce before. What used to be a heated debate has [...]
4 ways customer data can improve your SEO strategy
The importance of strong Search Engine Optimization (SEO) for the performance of ecommerce companies is now well established. It is the most cost-effective way to [...]
5 ways AI-based customer segmentation delivers better results
Customer segmentation is the backbone of modern marketing. In a world where personalization is so important, this simple yet effective strategy is an integral [...]