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Our overview offers a range of over 250 different CDP solutions from the global CDP offering.
The overview is continuously supplemented and updated.
In the spotlight
Segment is one of the world's best known CDP solutions. The solution offers an easy way to build good 360 degree customer profiles and use them in marketing campaigns, real-time online personalization and dates based recommendations. Segment is used by large and medium-sized companies. It is seen in many companies as accessible to both IT and users.
Optimove works with customer data based on the “science first” principle. The unique technology ensures that Optimove has little data pollution. The suite consists of a full-fledged CDP at the core, as well as user-friendly modules with which, for example, omni-channel campaigns can be orchestrated. Optimove also has “predictive models” based on customer data combined with Machine Learning and AI.
The American Tealium has been an important player in the field of Customer Data and online personalization. The Tealium Suite now consists of several components such as a Real CDP, DMP and Online tools. Tealium is primarily intended for large multinational organizations that want to distribute all their data through the Universal Data Hub.
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