Universal Data Hub

A Universal Data Hub is a solution that can link and accommodate multiple types of data in one database. A CDP that can also function as a UDH therefore accommodates several types of data, such as master data. There are CDP solutions that present themselves as a total solution. In addition to customer data, these solutions also contain Product Data, Supplier Data, Master Data, etc. A UDH can be integrated, but in practice we see that these solutions continue to be viewed separately. This is because a CDP is primarily a marketing tool, where a UDH is not.

Listings in Universal Data Hub

A Universal Data Hub is a solution that can link and accommodate multiple types of data in one database. A CDP that can also function as a UDH therefore accommodates several types of data, such as master data. There are CDP solutions that present themselves as a total solution. In addition to customer data, these solutions also contain Product Data, Supplier Data, Master Data, etc. A UDH can be integrated, but in practice we see that these solutions continue to be viewed separately. This is because a CDP is primarily a marketing tool, where a UDH is not.

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Categories

• Universal Data Hub
• A / B / X testing
• AI & Machine Learning
• Analytics & Reporting
• Attribution
• Audiences
• B2B
• Campaign Management
• Content Personalization
• Customer Value / RFM Matrix
• Data Clustering
• DMP
• Ecommerce Personalization
• Ecommerce Recommendation
• Email marketing
• Free basic version
• Identity management
• On-Premise
• Post Cookie Identity
• Predictive models
• Real CDP
• Real-time Data
• Retail
• SAAS
• Webforms & Leadgen

Tealium

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Data Clustering, DMP, Ecommerce Personalization, On-Premise, Real CDP, Real-time Data, SAAS, Universal Data Hub

Optimove

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Email marketing, Real-time Data, SAAS, Universal Data Hub

Segment

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Data Clustering, Free basic version, Real-time Data, SAAS, Universal Data Hub

Lemnisk

Listed in AI & Machine Learning, Attribution, Audiences, Data Clustering, On-Premise, Real CDP, Real-time Data, SAAS, Universal Data Hub

The Perx Platform

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Real-time Data, SAAS, Universal Data Hub, Webforms & Leadgen

SmarterHQ

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Real-time Data, SAAS, Universal Data Hub

Scal-e

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Email marketing, Real CDP, Real-time Data, SAAS, Universal Data Hub, Webforms & Leadgen

Custobar

Listed in AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Email marketing, Real CDP, Real-time Data, Retail, SAAS, Universal Data Hub

Funnel

Listed in AI & Machine Learning, Analytics & Reporting, Audiences, Data Clustering, Real-time Data, SAAS, Universal Data Hub

Retina.ai

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Customer Value / RFM Matrix, Data Clustering, Real-time Data, SAAS, Universal Data Hub

Conjura

Listed in AI & Machine Learning, Analytics & Reporting, Audiences, Customer Value / RFM Matrix, Data Clustering, Universal Data Hub

Zeta Global

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Email marketing, Real-time Data, SAAS, Universal Data Hub

Intent HQ

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Content Personalization, Data Clustering, Ecommerce Personalization, Real-time Data, SAAS, Universal Data Hub

Celebrus

Listed in AI & Machine Learning, Analytics & Reporting, Audiences, Data Clustering, On-Premise, Real-time Data, SAAS, Universal Data Hub

DataFuse

Listed in AI & Machine Learning, Analytics & Reporting, Audiences, Data Clustering, Real-time Data, SAAS, Universal Data Hub

Syntasa

Listed in AI & Machine Learning, Attribution, Audiences, Data Clustering, SAAS, Universal Data Hub

SkyPoint

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Real-time Data, SAAS, Universal Data Hub

Integral-Core

Listed in AI & Machine Learning, Attribution, Audiences, Data Clustering, Real CDP, Real-time Data, Retail, SAAS, Universal Data Hub

Zaius

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Real-time Data, SAAS, Universal Data Hub

Lexer

Listed in AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Customer Value / RFM Matrix, Data Clustering, Real CDP, Real-time Data, SAAS, Universal Data Hub, Webforms & Leadgen

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