A / B / X testing

A / B / X testing

The term abx testing stands for a so-called multi-variation test that can be applied to different types of content. When the effectiveness of different expressions has to be tested, this ABX testing method offers possibilities if enough “persons” participate in this test. For websites this means that the more visitors, the more accurate the result. ABX testing can be applied to websites, email marketing, white papers and all other content that is published digitally.

Optimove

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Email marketing, Real-time Data, SAAS, Universal Data Hub

Segment

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Data Clustering, Free basic version, Real-time Data, SAAS, Universal Data Hub

Amplitude CDP

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Data Clustering, Free basic version, SAAS

Totango

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Real-time Data, SAAS

CustoCentrix

Listed in A / B / X testing, AI & Machine Learning, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Email marketing, Real-time Data, Retail, SAAS, Universal Data Hub

Eulerian Technologies

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Data Clustering, DMP, Real-time Data, SAAS, Universal Data Hub

Captain Metrics

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Content Personalization, Data Clustering, Real-time Data, SAAS, Universal Data Hub

Retina.ai

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Customer Value / RFM Matrix, Data Clustering, Real-time Data, SAAS, Universal Data Hub

The Perx Platform

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Real-time Data, SAAS, Universal Data Hub, Webforms & Leadgen

UserMind

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, DMP, Ecommerce Personalization, Ecommerce Recommendation, Real-time Data, SAAS, Universal Data Hub

MagNews

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Content Personalization, Data Clustering, Email marketing, On-Premise, SAAS, Universal Data Hub, Webforms & Leadgen

Simon Data

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Data Clustering, Ecommerce Personalization, Real-time Data, SAAS, Universal Data Hub

Retention Science

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Email marketing, SAAS, Universal Data Hub

UrbanBuz

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Email marketing, Real-time Data, Retail, SAAS, Universal Data Hub, Webforms & Leadgen

V12 Velocity

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, DMP, Ecommerce Personalization, Ecommerce Recommendation, Email marketing, Real-time Data, SAAS, Universal Data Hub, Webforms & Leadgen

NP6

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, DMP, Ecommerce Personalization, Email marketing, Real-time Data, SAAS, Universal Data Hub

Sitecore CDP

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Content Personalization, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Email marketing, Real-time Data, SAAS

Terragon

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Audiences, Campaign Management, Content Personalization, Retail, SAAS

Squeezely

Listed in A / B / X testing, AI & Machine Learning, Audiences, Campaign Management, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Real-time Data, SAAS

SessionM

Listed in A / B / X testing, AI & Machine Learning, Analytics & Reporting, Attribution, Audiences, Campaign Management, Content Personalization, Customer Value / RFM Matrix, Data Clustering, Ecommerce Personalization, Ecommerce Recommendation, Email marketing, On-Premise, Real-time Data, Retail, SAAS, Universal Data Hub, Webforms & Leadgen

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