Listings in Analytics & Reporting

A CDP or Customer Data Platform often also has Analytics & Reporting functionalities. The continued development of these platforms often results in an improved user experience. To enable a marketer to work in one solution, a good dashboard is necessary. Analyzing data is essential to get good customer profiles. The analysis functions are also applied if "activation" possibilities are present in the CDP. This way you can see which channels are performing how. By setting up good dashboards, simple reporting is possible.