Attribution





Attribution is important in the customer journey to know which channels have contributed to the realization of a transaction. Because many paid channels are used, it is therefore important to know which channels have contributed to what extent. In this way insight can be obtained about the effectiveness but also about the cost of acquisition. Because activation is not present in all CDPs, Attribution is not standard in every Customer Data solution. There are also separate tools that can measure the contribution per channel.

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Attribution is important in the customer journey to know which channels have contributed to the realization of a transaction. Because many paid channels are used, it is important to know which channels have contributed to what extent. In this way insight can be obtained about the effectiveness but also about the cost of acquisition. Because activation is not present in all CDPs, Attribution is not standard in every Customer Data solution. There are also separate tools that can measure the contribution per channel.

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