Post Cookie Identity

Post Cookie Identity is a new functionality that more and more CDPs have to compensate for the loss of cookies in their solution. Cookies should be phased out by various privacy laws. Only 1st party data may be used. That concept will grow in impact in the coming years and its composition will change. All kinds of methods will be sought to follow and convert consumers again on the basis of "external" data.

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Post Cookie Identity (2)
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Listings in Post Cookie Identity

Post Cookie Identity is a new functionality that more and more CDPs have to compensate for the loss of cookies in their solution. Cookies should be phased out by various privacy laws. Only 1st party data may be used. That concept will grow in impact in the coming years and its composition will change. All kinds of methods will be sought to follow and convert consumers again on the basis of "external" data.

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