Tuple develops applications to address profound business problems. The company believes that the human mind is built for creativity and not for dealing with technological redundancy. Therefore, they strive for a balance between human creativity and machine technology using data. A natural collaboration that will fuel the desire for exploration and problem solving.

Over the years, we have seen data used to drive the most optimal decisions in organizations. These organizations have used data as a weapon to stay ahead of the competition, manage change, surprise customers, and survive regardless of the changing technology landscape.

However, we noticed that the power to bring data-driven innovation is limited to a few organizations. Tuple therefore decided to go back to the drawing board and use first principles to think about how modern organisations can collect, combine, analyse and use their data for decision-making. This created a platform for business leaders to leverage data-driven insights for their decisions without having to worry about all the technical complexities.