Five ways AI-powered CDPs can break down ecommerce data silos
The advent of digital technologies and the Internet has revolutionized the global economy and heralds the rise of ecommerce as a crucial [...]
The Role of AI in Composable CDPs: 4 Innovations to Watch
Introduction: Understanding Composable CDPs A Configurable Customer Data Platform (CDP) is a system that collects, organizes, and activates customer data from various sources to [...]
4 ways CDPs help keep accurate records of data processing activities under GDPR Article 6
The General Data Protection Regulation (GDPR) has become a buzzword in the world of data privacy and protection since its implementation in May 2018. [...]
4 ways AI-enhanced CDP software boosts customer data for targeted marketing
When it comes to marketing in the modern digital climate, data is an invaluable part of a company's strategic repertoire. Now companies [...]
4 Ways AI Can Help Ensure Ethical Data Governance in CDP
The application of technology has permeated almost all aspects of our personal and professional lives. However, an industry that has undergone a massive transformation [...]
5 strategies for effective data governance in CDP software
While companies around the world have always had the task of ensuring data privacy, that task has moved from important to critical. To [...]
5 Best Ways to Build the Ultimate 360 Degree Customer View
In a world of differing opinions, we all agree on the importance of customer data for business functions. Data-driven companies have [...]
5 Best Approaches to Ensure Customer Data Protection
With many companies holding terabytes of data, cybercrime may be the highest ever. Every 32 seconds a cyber-attack occurs online [...]
4 reasons to choose a CDP over a DMP
Customer data forms the basis of marketing and advertising for customers and prospects. Two pieces of cutting-edge software technology that help companies manage the complex and voluminous data [...]
Forget cookies, get started quickly with first-party data and CDP
Internet and Ecommerce free of cookies. Many marketers are still losing sleep over it, but let's be honest: it's a blessing. After all, if online [...]