Top 5 customer data trends in 2024
As we look to 2024, customer data trends continue to evolve rapidly. Companies that can capitalize on these trends and leverage customer data effectively [...]
4 ways CDPs help keep accurate records of data processing activities under GDPR Article 6
The General Data Protection Regulation (GDPR) has become a buzzword in the world of data privacy and protection since its implementation in May 2018. [...]
Four ways AI improves customer surveys in CDPs
In today's data-driven business environment, understanding and interpreting customer behavior is critical, and Customer Data Platforms (CDPs) are increasingly [...]
4 Ways AI Can Help Ensure Ethical Data Governance in CDP
The application of technology has permeated almost all aspects of our personal and professional lives. However, an industry that has undergone a massive transformation [...]
Optimizing CIAM: 5 best practices for secure customer data management
In today's digital age, managing customer data is critical for businesses across industries. Customer Identity and Access Management (CIAM) [...]
5 strategies for effective data governance in CDP software
While companies around the world have always had the task of ensuring data privacy, that task has moved from important to critical. To [...]
5 Best Ways to Build the Ultimate 360 Degree Customer View
In a world of differing opinions, we all agree on the importance of customer data for business functions. Data-driven companies have [...]
4 ways to help with Identity Resolution CDP in a cookieless world
When Google announced in 2021 that it was banning third-party cookies in Chrome, many industries were thrown into turmoil, including e-commerce. Apple, Mozilla and Microsoft [...]
5 Best Approaches to Ensure Customer Data Protection
With many companies holding terabytes of data, cybercrime may be the highest ever. Every 32 seconds a cyber-attack occurs online [...]