4 strategies to use AI to refine ad targeting by 2024
Introduction: The Growing Importance of AI in Ad Targeting The digital market landscape has undergone an unprecedented transformation due to the revolutionary changes [...]
4 Ways to Implement Protected Audiences Using Customer Data Platforms (CDPs)
In today's digital age, the power of personalized advertising cannot be overstated. Companies can now use customer data to target advertisements [...]
Four ways AI improves customer surveys in CDPs
In today's data-driven business environment, understanding and interpreting customer behavior is critical, and Customer Data Platforms (CDPs) are increasingly [...]
5 ways to leverage real-time data analytics for improved customer insights
In a data-driven world, real-time data analytics is one of the most crucial assets that companies can leverage. It is a powerful tool for [...]
4 ways AI can contribute to customer retention strategies
The argument of which is more important between customer acquisition and retention has been a hot topic in ecommerce before. What used to be a heated debate has [...]
4 ways customer data can improve your SEO strategy
The importance of strong Search Engine Optimization (SEO) for the performance of ecommerce companies is now well established. It is the most cost-effective way to [...]
5 ways AI-based customer segmentation delivers better results
Customer segmentation is the backbone of modern marketing. In a world where personalization is so important, this simple yet effective strategy is an integral [...]
5 benefits and collection methods of zero-party data
The face of marketing is about to change forever. Several events have been working towards this possibility for years, but 2023 seems […]
4 ways CDP drives an account-based marketing strategy
The B2B ecommerce market emerged in 2022 as one of the fastest growing business models. This trend is expected to continue in 2023 [...]
6 steps for creating a customer journey map
It's no secret that customers now have all the power in their hands. This power shift means companies need to pay more attention to the experience [...]