4 strategies to use AI to refine ad targeting by 2024
Introduction: The Growing Importance of AI in Ad Targeting The digital market landscape has undergone an unprecedented transformation due to the revolutionary changes [...]
The Role of AI in Composable CDPs: 4 Innovations to Watch
Introduction: Understanding Composable CDPs A Configurable Customer Data Platform (CDP) is a system that collects, organizes, and activates customer data from various sources to [...]
4 Ways to Implement Protected Audiences Using Customer Data Platforms (CDPs)
In today's digital age, the power of personalized advertising cannot be overstated. Companies can now use customer data to target advertisements [...]
Top 5 customer data trends in 2024
As we look to 2024, customer data trends continue to evolve rapidly. Companies that can capitalize on these trends and leverage customer data effectively [...]
4 ways CDPs help keep accurate records of data processing activities under GDPR Article 6
The General Data Protection Regulation (GDPR) has become a buzzword in the world of data privacy and protection since its implementation in May 2018. [...]
5 ways to leverage real-time data analytics for improved customer insights
In a data-driven world, real-time data analytics is one of the most crucial assets that companies can leverage. It is a powerful tool for [...]
4 Ways AI Can Help Ensure Ethical Data Governance in CDP
The application of technology has permeated almost all aspects of our personal and professional lives. However, an industry that has undergone a massive transformation [...]
4 ways AI can contribute to customer retention strategies
The argument of which is more important between customer acquisition and retention has been a hot topic in ecommerce before. What used to be a heated debate has [...]
4 ways customer data can improve your SEO strategy
The importance of strong Search Engine Optimization (SEO) for the performance of ecommerce companies is now well established. It is the most cost-effective way to [...]
5 strategies for effective data governance in CDP software
While companies around the world have always had the task of ensuring data privacy, that task has moved from important to critical. To [...]