5 ways AI-based customer segmentation delivers better results
Customer segmentation is the backbone of modern marketing. In a world where personalization is so important, this simple yet effective strategy is an integral [...]
5 benefits and collection methods of zero-party data
The face of marketing is about to change forever. Several events have been working towards this possibility for years, but 2023 seems […]
4 ways CDP drives an account-based marketing strategy
The B2B ecommerce market emerged in 2022 as one of the fastest growing business models. This trend is expected to continue in 2023 [...]
6 steps for creating a customer journey map
It's no secret that customers now have all the power in their hands. This power shift means companies need to pay more attention to the experience [...]
5 Best Ways to Build the Ultimate 360 Degree Customer View
In a world of differing opinions, we all agree on the importance of customer data for business functions. Data-driven companies have [...]
Orchestrating Customer Data: What It Is and 4 Reasons Why It's Needed
Modern sellers and marketers are drowning in a deep pool of data. At every point of contact customers have with a business - social media pages, websites, [...]