4 ways to help with Identity Resolution CDP in a cookieless world
When Google announced in 2021 that it was banning third-party cookies in Chrome, many industries were thrown into turmoil, including e-commerce. Apple, Mozilla and Microsoft [...]
5 Best Approaches to Ensure Customer Data Protection
With many companies holding terabytes of data, cybercrime may be the highest ever. Every 32 seconds a cyber-attack occurs online [...]
4 reasons to choose a CDP over a DMP
Customer data forms the basis of marketing and advertising for customers and prospects. Two pieces of cutting-edge software technology that help companies manage the complex and voluminous data [...]
6 steps to choose the best CDP solution for your business.
In this modern age, in-depth knowledge of each customer is central to the activities of any company. Thanks to the development of customer data platforms (CDPs) [...]