Optimizing CIAM: 5 best practices for secure customer data management
In today's digital age, managing customer data is critical for businesses across industries. Customer Identity and Access Management (CIAM) [...]
4 ways AI can contribute to customer retention strategies
The argument of which is more important between customer acquisition and retention has been a hot topic in ecommerce before. What used to be a heated debate has [...]
4 ways customer data can improve your SEO strategy
The importance of strong Search Engine Optimization (SEO) for the performance of ecommerce companies is now well established. It is the most cost-effective way to [...]
5 strategies for effective data governance in CDP software
While companies around the world have always had the task of ensuring data privacy, that task has moved from important to critical. To [...]
5 ways AI-based customer segmentation delivers better results
Customer segmentation is the backbone of modern marketing. In a world where personalization is so important, this simple yet effective strategy is an integral [...]
5 benefits and collection methods of zero-party data
The face of marketing is about to change forever. Several events have been working towards this possibility for years, but 2023 seems […]
4 ways CDP drives an account-based marketing strategy
The B2B ecommerce market emerged in 2022 as one of the fastest growing business models. This trend is expected to continue in 2023 [...]
6 steps for creating a customer journey map
It's no secret that customers now have all the power in their hands. This power shift means companies need to pay more attention to the experience [...]
5 Best Ways to Build the Ultimate 360 Degree Customer View
In a world of differing opinions, we all agree on the importance of customer data for business functions. Data-driven companies have [...]
4 ways to help with Identity Resolution CDP in a cookieless world
When Google announced in 2021 that it was banning third-party cookies in Chrome, many industries were thrown into turmoil, including e-commerce. Apple, Mozilla and Microsoft [...]