4 ways CDP drives an account-based marketing strategy
The B2B ecommerce market emerged in 2022 as one of the fastest growing business models. This trend is expected to continue in 2023 [...]
6 steps for creating a customer journey map
It's no secret that customers now have all the power in their hands. This power shift means companies need to pay more attention to the experience [...]
4 reasons to choose a CDP over a DMP
Customer data forms the basis of marketing and advertising for customers and prospects. Two pieces of cutting-edge software technology that help companies manage the complex and voluminous data [...]
6 steps to choose the best CDP solution for your business.
In this modern age, in-depth knowledge of each customer is central to the activities of any company. Thanks to the development of customer data platforms (CDPs) [...]
Forget cookies, get started quickly with first-party data and CDP
Internet and Ecommerce free of cookies. Many marketers are still losing sleep over it, but let's be honest: it's a blessing. After all, if online [...]
From customer data to engagement data
Customer Data Platforms are entering a new phase. The online consumer, who demands a distinctive digital experience from the Ecommerce industry, is pulling the strings. [...]
Customer Experience Optimization and the Key Role of Data
Ask Ecommerce marketers what their ultimate challenge is and their answer is nine times out of ten: Customer Experience Optimization. The theme has been around for several years worldwide [...]