Ask Ecommerce marketers what their ultimate challenge is and their answer is nine times out of ten: Customer Experience Optimization. The theme has been around for several years worldwide [...]
The importance of a 360-degree customer view is well known. The customer profile, in which historical, demographic and real-time data coincide, determines the quality of the customer experience. Although [...]
A CDP is your ultimate Sales and Marketing Data Warehouse It's a question everyone in the global sales and marketing arena is asking this year [...]
