4 ways CDP drives an account-based marketing strategy
The B2B ecommerce market emerged in 2022 as one of the fastest growing business models. This trend is expected to continue in 2023 [...]
6 steps for creating a customer journey map
It's no secret that customers now have all the power in their hands. This power shift means companies need to pay more attention to the experience [...]
5 Best Ways to Build the Ultimate 360 Degree Customer View
In a world of differing opinions, we all agree on the importance of customer data for business functions. Data-driven companies have [...]
4 ways to help with Identity Resolution CDP in a cookieless world
When Google announced in 2021 that it was banning third-party cookies in Chrome, many industries were thrown into turmoil, including e-commerce. Apple, Mozilla and Microsoft [...]
4 reasons to choose a CDP over a DMP
Customer data forms the basis of marketing and advertising for customers and prospects. Two pieces of cutting-edge software technology that help companies manage the complex and voluminous data [...]
Forget cookies, get started quickly with first-party data and CDP
Internet and Ecommerce free of cookies. Many marketers are still losing sleep over it, but let's be honest: it's a blessing. After all, if online [...]
From customer data to engagement data
Customer Data Platforms are entering a new phase. The online consumer, who demands a distinctive digital experience from the Ecommerce industry, is pulling the strings. [...]
Customer Experience Optimization and the Key Role of Data
Ask Ecommerce marketers what their ultimate challenge is and their answer is nine times out of ten: Customer Experience Optimization. The theme has been around for several years worldwide [...]
CDP trends 2021
The importance of a 360-degree customer view is well known. The customer profile, in which historical, demographic and real-time data coincide, determines the quality of the customer experience. Although [...]
Customer Data Platform technology | The current situation
This article is brought to you by Invenna CDP The application landscape is constantly changing and faster than ever. Moreover, the growth of new technology - to [...]