Five ways AI-powered CDPs can break down ecommerce data silos
The advent of digital technologies and the Internet has revolutionized the global economy and heralds the rise of ecommerce as a crucial [...]
The Role of AI in Composable CDPs: 4 Innovations to Watch
Introduction: Understanding Composable CDPs A Configurable Customer Data Platform (CDP) is a system that collects, organizes, and activates customer data from various sources to [...]
From customer data to engagement data
Customer Data Platforms are entering a new phase. The online consumer, who demands a distinctive digital experience from the Ecommerce industry, is pulling the strings. [...]
Customer Experience Optimization and the Key Role of Data
Ask Ecommerce marketers what their ultimate challenge is and their answer is nine times out of ten: Customer Experience Optimization. The theme has been around for several years worldwide [...]
CDP trends 2021
The importance of a 360-degree customer view is well known. The customer profile, in which historical, demographic and real-time data coincide, determines the quality of the customer experience. Although [...]
Customer Data Platform technology | The current situation
This article is brought to you by Invenna CDP The application landscape is constantly changing and faster than ever. Moreover, the growth of new technology - to [...]