Starling by Cendyn is a comprehensive guest engagement platform designed to improve the guest experience, improve guest satisfaction and increase revenue for hotels and hospitality businesses. Developed by Cendyn, a leading provider of hotel CRM and data-driven marketing solutions, Starling combines advanced technology with personalized messaging to create meaningful connections with guests.
At its core, Starling serves as a unified platform that brings together guest data from various sources, including property management systems (PMS), customer relationship management systems (CRM), and other operational systems. This centralized view of guest information enables hotels to have a holistic understanding of their guests and their preferences, enabling them to deliver personalized experiences at every touchpoint.
Starling offers a wide range of guest engagement features and tools. It includes automated pre-arrival and post-stay messaging capabilities, enabling hotels to communicate with guests at different stages of their journey. These messages can be customized based on guest preferences, stay history or other relevant data points, ensuring that guests receive relevant and targeted information.
The platform also enables hotels to create and automate personalized upsell and cross-sell offers. By leveraging guest data and preferences, hotels can offer guests relevant upgrade options or additional services, increasing the potential for additional revenue.
Starling guest feedback management module allows hotels to collect and analyze guest feedback in real time. This feedback can be used to identify areas for improvement, quickly address guest concerns, and improve overall guest satisfaction. The platform also offers reputation management tools, enabling hotels to monitor online reviews and take proactive steps to manage their online reputation.
In addition, Starling integrates with other marketing and operations systems, enabling hotels to leverage guest data across their entire technology suite. This integration enables targeted marketing campaigns, loyalty program management, and seamless guest communication.
Data privacy and security are top priorities for Starling. The platform complies with data protection regulations such as the GDPR and implements robust security measures to protect guest information.
In short, Starling by Cendyn is a comprehensive guest engagement platform that empowers hotels to deliver personalized experiences, drive guest satisfaction and optimize revenue. With its unified guest data, automated messaging, personalized offers, feedback management, and integration capabilities, Starling enables hotels to create memorable guest experiences and build long-term loyalty.