5 Best Approaches to Ensure Customer Data Protection
With many companies holding terabytes of data, cybercrime may be the highest ever. Every 32 seconds a cyber-attack occurs online [...]
4 reasons to choose a CDP over a DMP
Customer data forms the basis of marketing and advertising for customers and prospects. Two pieces of cutting-edge software technology that help companies manage the complex and voluminous data [...]
Forget cookies, get started quickly with first-party data and CDP
Internet and Ecommerce free of cookies. Many marketers are still losing sleep over it, but let's be honest: it's a blessing. After all, if online [...]
From customer data to engagement data
Customer Data Platforms are entering a new phase. The online consumer, who demands a distinctive digital experience from the Ecommerce industry, is pulling the strings. [...]
Customer Experience Optimization and the Key Role of Data
Ask Ecommerce marketers what their ultimate challenge is and their answer is nine times out of ten: Customer Experience Optimization. The theme has been around for several years worldwide [...]
CDP trends 2021
The importance of a 360-degree customer view is well known. The customer profile, in which historical, demographic and real-time data coincide, determines the quality of the customer experience. Although [...]
Customer Data Platform technology | The current situation
This article is brought to you by Invenna CDP The application landscape is constantly changing and faster than ever. Moreover, the growth of new technology - to [...]
CDP.Solutions separates the wheat from the chaff in a growing range of products
Many (Ecommerce) organizations are on the eve of major changes. This transition also includes better communication with customers. A central Customer Data [...]
Why CDP?
A CDP is your ultimate Sales and Marketing Data Warehouse It's a question everyone in the global sales and marketing arena is asking this year [...]