Optimizing CIAM: 5 best practices for secure customer data management
In today's digital age, managing customer data is critical for businesses across industries. Customer Identity and Access Management (CIAM) [...]
5 strategies for effective data governance in CDP software
While companies around the world have always had the task of ensuring data privacy, that task has moved from important to critical. To [...]
4 ways to help with Identity Resolution CDP in a cookieless world
When Google announced in 2021 that it was banning third-party cookies in Chrome, many industries were thrown into turmoil, including e-commerce. Apple, Mozilla and Microsoft [...]
5 Best Approaches to Ensure Customer Data Protection
With many companies holding terabytes of data, cybercrime may be the highest ever. Every 32 seconds a cyber-attack occurs online [...]
4 reasons to choose a CDP over a DMP
Customer data forms the basis of marketing and advertising for customers and prospects. Two pieces of cutting-edge software technology that help companies manage the complex and voluminous data [...]
Customer Experience Optimization and the Key Role of Data
Ask Ecommerce marketers what their ultimate challenge is and their answer is nine times out of ten: Customer Experience Optimization. The theme has been around for several years worldwide [...]
CDP trends 2021
The importance of a 360-degree customer view is well known. The customer profile, in which historical, demographic and real-time data coincide, determines the quality of the customer experience. Although [...]
Customer Data Platform technology | The current situation
This article is brought to you by Invenna CDP The application landscape is constantly changing and faster than ever. Moreover, the growth of new technology - to [...]
CDP.Solutions separates the wheat from the chaff in a growing range of products
Many (Ecommerce) organizations are on the eve of major changes. This transition also includes better communication with customers. A central Customer Data [...]
Why CDP?
A CDP is your ultimate Sales and Marketing Data Warehouse It's a question everyone in the global sales and marketing arena is asking this year [...]