5 strategies for effective data governance in CDP software
While companies around the world have always had the task of ensuring data privacy, that task has moved from important to critical. To [...]
While companies around the world have always had the task of ensuring data privacy, that task has moved from important to critical. To [...]
When Google announced in 2021 that it was banning third-party cookies in Chrome, many industries were thrown into turmoil, including e-commerce. Apple, Mozilla and Microsoft [...]
With many companies holding terabytes of data, cybercrime may be the highest ever. Every 32 seconds a cyber-attack occurs online [...]
Customer data forms the basis of marketing and advertising for customers and prospects. Two pieces of cutting-edge software technology that help companies manage the complex and voluminous data [...]
Ask Ecommerce marketers what their ultimate challenge is and their answer is nine times out of ten: Customer Experience Optimization. The theme has been around for several years worldwide [...]
The importance of a 360-degree customer view is well known. The customer profile, in which historical, demographic and real-time data coincide, determines the quality of the customer experience. Although [...]
This article is brought to you by Invenna CDP The application landscape is constantly changing and faster than ever. Moreover, the growth of new technology - to [...]
Many (Ecommerce) organizations are on the eve of major changes. This transition also includes better communication with customers. A central Customer Data [...]
A CDP is your ultimate Sales and Marketing Data Warehouse It's a question everyone in the global sales and marketing arena is asking this year [...]