Zeotap CDP is an innovative Customer Data Platform (CDP) that enables companies to acquire, enrich and activate customer data to drive personalization and engagement. The platform combines powerful data management, data enrichment and data activation capabilities to deliver personalized customer experiences throughout the customer journey.

At the heart of Zeotap CDP is a powerful data management layer, which enables businesses to collect, store and analyze customer data from multiple sources, including mobile, web, CRM and other systems. This data is then enriched with enriched data from external sources, such as demographics, behavior, interests, and more. With this enriched data, companies can create segmented audience profiles that can be used for personalization and targeting.

The platform also offers a powerful data activation layer, enabling businesses to activate the data for personalized experiences across channels, including email, display, push notifications, and more. The platform helps companies to create targeted campaigns, test and optimize campaigns and measure their performance.

In addition to data management, data enrichment and data activation capabilities, Zeotap CDP also offers a range of other features such as audience insights, campaign automation, A/B testing and more. Zeotap CDP also offers a range of APIs, enabling companies to integrate the platform with their existing systems and applications.

All in all, Zeotap CDP is an innovative Customer Data Platform that enables companies to acquire, enrich and activate customer data to drive personalization and engagement. With its powerful data management, data enrichment, data activation and other functions, Zeotap CDP is a powerful tool for businesses that want to provide personalized customer experiences.