The platform's core focus was to provide businesses with the tools and data necessary to create detailed and accurate buyer personas, helping them fine-tune their marketing efforts and improve customer engagement.

Cintell's approach to creating buyer personas involved a combination of data collection, analysis and persona profiling. The platform is integrated with various data sources, such as customer relationship management (CRM) systems, marketing automation tools, and survey data, to collect relevant information about customer demographics, behaviors, preferences, and pain points.

Once the data was collected, Cintell's advanced analytics capabilities processed and analyzed the information to identify patterns, trends and customer insights. This data-driven approach has enabled companies to better understand their audience and make data-driven decisions.

Based on the analysis, Cintell facilitated the creation of detailed and accurate buyer personas. These personas represented fictional but data-based representations of the different customer segments, giving companies a clearer picture of who their customers were and what motivated them to make purchasing decisions.

By having well-defined buyer personas, companies can tailor their marketing messages, content, and strategies to their target audience. This personalization helped improve customer experiences, increase customer engagement, and drive higher conversion rates.

In addition to buyer persona development, Cintell provided customer journey mapping and customer feedback analytics. These capabilities further enabled companies to optimize their customer experiences, identify pain points in the buyer's journey, and continuously improve their marketing efforts.

Overall, Cintell's customer information platform played a vital role in helping companies become more customer-centric and data-driven. By using data to create accurate buyer personas and understand customer behavior, companies can improve their marketing strategies, increase customer satisfaction and ultimately drive business growth.