D&B Lattice is a comprehensive customer data platform (CDP) offered by Dun & Bradstreet, a leading provider of data-driven solutions. D&B Lattice wants to help companies harness the power of data by providing a unified platform for managing, analyzing and activating customer data.
At its core, D&B Lattice serves as a centralized repository for customer data, consolidating information from various sources such as CRM systems, marketing automation platforms, website interactions, and third-party data. By integrating and organizing data, companies gain a holistic view of their customers, helping them better understand their needs, preferences, and behaviors.
D&B Lattice offers advanced analytics capabilities that help companies gain valuable insights from their customer data. The platform uses machine learning algorithms and predictive models to identify patterns, segment customers and discover hidden opportunities. These insights enable companies to make data-driven decisions, develop targeted marketing strategies and drive revenue growth.
One of D&B Lattice's strengths is its robust segmentation and personalization features. The platform enables businesses to create dynamic customer segments based on various characteristics, including demographics, purchase history, browsing habits, and more. These segments can be used to tailor marketing campaigns, deliver personalized content, and optimize customer experiences across multiple channels.
D&B Lattice also facilitates customer activation through integration with marketing automation tools, advertising platforms and other systems. The platform enables businesses to orchestrate personalized and consistent interactions with customers, ensuring a seamless experience throughout the entire customer journey. By delivering relevant messages and offers at the right time and through preferred channels, companies can increase engagement, conversion rates and customer loyalty.
D&B Lattice also emphasizes data governance and compliance. The platform provides tools and features to manage data quality, ensure data privacy and security, and comply with relevant regulations such as the GDPR. This focus on data management helps companies build trust with their customers and maintain compliance with industry standards.
In short, D&B Lattice offers a robust and comprehensive CDP solution for companies that want to harness the power of their customer data. With its data integration, advanced analytics, segmentation capabilities, and focus on personalization and data governance, D&B Lattice enables organizations to leverage data-driven insights and deliver exceptional customer experiences to drive business success.