Ternair is a powerful customer data platform (CDP) that enables companies to flexibly integrate, manage and activate their customer and prospect data from multiple sources without coding knowledge in personalized and targeted marketing campaigns, which can also be sent directly from the platform. With its extensive data processing capabilities, Ternair enables organizations to understand, segment, approach, interest and convert their customers in detail. Ternair is a SAAS self-service platform, but also offers scalable services in the form of data consultants and marketing automation specialists.

At its core, the CDP of Ternair serves as a central repository for customer data, collecting information from various sources such as DWH, ERP and CRM systems, transaction databases, product databases, external marketing tools, individual website and webshop behavior and other touchpoints. The platform integrates and unifies this data to create an enriched customer profile, allowing companies to track targeted interactions, preferences and behavior of each customer. Direct activation with personalized expressions is also possible in Ternair (marketing automation).

The CDP from Ternair provides marketers with sophisticated segmentation capabilities (no-code) that allow them to divide their customers into segments based on specific characteristics, behaviors and interests. This segmentation allows organizations to tailor their marketing efforts, resulting in improved customer engagement and conversions.

The platform also offers advanced reporting and export capabilities that enable companies to extract actionable insights from their customer data or extract and analyze them in their own BI environments. These capabilities enable organizations to discover trends, identify customer preferences, and measure the effectiveness of their marketing campaigns. These insights drive data-driven decision-making, enabling companies to optimize their marketing strategies and allocate resources more effectively.

Ternair also enables companies to activate their customer data directly and send personalized campaigns across multiple channels. The platform includes self-owned channels and can be integrated with various external marketing tools and channels, enabling seamless multi-channel marketing campaigns via email, sms, whatsapp, websites, social media and other communication channels, but also towards CRM, DM or telecenters. This omnichannel approach ensures a coherent customer experience.

Data security and privacy are top priorities at Ternair. The platform uses stringent security measures to protect customer data, including encryption, access controls, and compliance with data protection regulations. Ternair is ISO27001 certified. This dedication to data security ensures that customer information is protected and handled in accordance with privacy standards.

In short, Ternair’s Customer Data Platform enables businesses to securely and conveniently combine their customer data, effectively segment their audience, and deliver personalized marketing experiences. With its low-threshold solution, Ternair enables SMBs and large organizations to drive customer engagement, increase conversions, and achieve marketing success, while expert help is always nearby.