Webforms & Leadgen is a functionality that is used by using a "snippet" to, for example, generate subscriptions to a newsletter on a website. The data that is entered is then immediately added to the Customer Data. In this way a start is made with building a profile. When this data is recognized during a next action, the profile can be further enriched. Many CDPs have not integrated a standard solution, but as the user becomes more and more important, vendors are adding this more and more.
Listings in Webforms & Leadgen
Webforms & Leadgen is a functionality that is used by using a "snippet" to, for example, generate subscriptions to a newsletter on a website. The data that is entered is then immediately added to the Customer Data. In this way a start is made with building a profile. When this data is recognized during a next action, the profile can be further enriched. Many CDPs have not integrated a standard solution, but as the user becomes more and more important, vendors are adding this more and more.