A / B / X testing
The term abx testing stands for a so-called multi-variation test that can be applied to different types of content. When the effectiveness of different expressions has to be tested, this ABX testing method offers possibilities if enough “persons” participate in this test. For websites this means that the more visitors, the more accurate the result. ABX testing can be applied to websites, email marketing, white papers and all other content that is published digitally.
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The term abx testing stands for a so-called multi-variation test that can be applied to different types of content. When the effectiveness of different expressions has to be tested, this ABX testing method offers possibilities if enough "persons" participate in this test. For websites this means that the more visitors, the more accurate the result. ABX testing can be applied to websites, email marketing, white papers and all other content that is published digitally.
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