Audiences
Audiences or segments are terms to indicate groups of similar persons. The terms are used in compiling plans to approach specific target groups with a specific message. The better the marketer can compose the target groups, the more effective the campaign will be. AI & Machine Learning can help bring groups of customers together based on shared behavioral characteristics.
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Audiences or segments are terms to indicate groups of similar persons. The terms are used in compiling plans to approach specific target groups with a specific message. The better the marketer can compose the target groups, the more effective the campaign will be. AI & Machine Learning can help bring groups of customers together based on shared behavioral characteristics.
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- Audiences
- A / B / X testing
- AI & Machine Learning
- Analytics & Reporting
- Attribution
- B2B
- Campaign Management
- Content Personalization
- Customer Value / RFM Matrix
- Data Clustering
- DMP
- Ecommerce Personalization
- Ecommerce Recommendation
- Email marketing
- Free basic version
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- Post Cookie Identity
- Predictive models
- Real CDP
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- SAAS
- Universal Data Hub
- Webforms & Leadgen