Data Clustering





Data Clustering is in fact the core of a CDP. Bringing all available customer data together in one solution and building a customer profile from it. There is a lot of difference between the different Customer Data Platforms in this area. Almost all solutions claim that they do this well, but only a few are really good at it. Clustering and enriching the data is nowadays often done with the help of AI & Machine Learning  This technique can merge similar data into new profiles.

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Data Clustering is in fact the core of a CDP. Bringing all available customer data together in one solution and building a customer profile from it. There is a lot of difference between the different Customer Data Platforms in this area. Almost all solutions claim that they do this well, but only a few are really good at it. Clustering and enriching the data is nowadays often done with the help of AI & Machine Learning  This technique can merge similar data into new profiles.

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