A Universal Data Hub is a solution that can link and accommodate multiple types of data in one database. A CDP that can also function as a UDH therefore accommodates several types of data, such as master data. There are CDP solutions that present themselves as a total solution. In addition to customer data, these solutions also contain Product Data, Supplier Data, Master Data, etc. A UDH can be integrated, but in practice we see that these solutions continue to be viewed separately. This is because a CDP is primarily a marketing tool, where a UDH is not.