Campaign Management

Campaign Management is the term for activating data in channels. Or using customer data and building, maintaining and monitoring campaigns with it. This functionality is present in more and more CDPs, although there are still plenty of Customer Data solutions that deliberately omit this function and focus, for example, on optimally building customer profiles.

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Listings in Campaign Management

Campaign Management is the term for activating data in channels. Or using customer data and building, maintaining and monitoring campaigns. This functionality is present in more and more CDPs, although there are still plenty of Customer Data solutions that deliberately omit this function and focus, for example, on optimally building customer profiles.