Identity management
The identity management function in a CDP system is still an unexplored area for many companies. But this is “the next big thing” for a CDP solution. Due to all kinds of changes in privacy rules, it is essential that a Customer Data Platform records data and registers permission in the right way. To be able to honor subsequent requests for delivery or deletion of personal data, this is an essential part of a customer data strategy. In addition to legal rules, sending communications with permission is in any case the new standard. If you want to organize the customer journey optimally, communicating without permission is not the right solution.
Listings in Identity management
The identity management function in a CDP system is still an unexplored area for many companies. But this is "the next big thing" for a CDP solution. Due to all kinds of changes in privacy rules, it is essential that a Customer Data Platform records data and registers permission in the right way. To be able to honor subsequent requests for delivery or deletion of personal data, this is an essential part of a customer data strategy. In addition to legal rules, sending communications with permission is in any case the new standard. If you want to organize the customer journey optimally, communicating without permission is not the right solution.
