Webforms & Leadgen
Webforms & Leadgen is a functionality that is used by using a "snippet" to, for example, generate subscriptions to a newsletter on a website. The data that is entered is then immediately added to the Customer Data. In this way a start is made with building a profile. When this data is recognized during a next action, the profile can be further enriched. Many CDPs have not integrated a standard solution, but as the user becomes more and more important, vendors are adding this more and more.
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Webforms & Leadgen is a functionality that is used by using a "snippet" to, for example, generate subscriptions to a newsletter on a website. The data that is entered is then immediately added to the Customer Data. In this way a start is made with building a profile. When this data is recognized during a next action, the profile can be further enriched. Many CDPs have not integrated a standard solution, but as the user becomes more and more important, vendors are adding this more and more.
Categories
- Webforms & Leadgen
- A / B / X testing
- AI & Machine Learning
- Analytics & Reporting
- Attribution
- Audiences
- B2B
- Campaign Management
- Content Personalization
- Customer Value / RFM Matrix
- Data Clustering
- DMP
- Ecommerce Personalization
- Ecommerce Recommendation
- Email marketing
- Free basic version
- Identity management
- On-Premise
- Post Cookie Identity
- Predictive models
- Real CDP
- Real-time Data
- Retail
- SAAS
- Universal Data Hub